Designing Your Narrative: How Your Website Tells Your Story

We all know that having a website is vital to one’s business, but do we all understand the ways our website works FOR us? 

Your website provides an opportunity to tell your location’s story and delve into who you are, what you do, and why you do it - and it is as simple as following the 5 W’s:

Who - Who are you? Who is your team? What is the history of your business? Your location? Your ownership? Do you have local relationships you would like to highlight or organizations you support?

What - What do you do? What services do you provide? What merchandise is available to families? What sets you apart? 

Where - Where are you located? What are your days and hours of operation? What is your contact information? Do you have the ability to have services outside of your location?

When - When can a family count on you? Is there a spectrum of services you provide before, during, and after a loved one passes? Does your location hold remembrance, networking, or professional events? 

Why - Why do you do what you do? What drew you and your team to this industry? Why do families initially choose your location and services and what makes them use you continually?